Rant at Your Peril

Mar 26, 2014 by


complaint department closedOne of the wonderful (I think?) features of the Web is that all we little people have the opportunity to raise a stink about perceived mistreatment by a corporate entity and actually have an audience larger than just our long suffering family and friends. I’ve used this technique with some success myself through this blog and Money Counselor’s Twitter account. (See Stock Huckster at Work, E*Trade Refunds Transfer Fees!, and Whoa! A 25% Car Loan? for just three examples.)

In short, the Web gives us the opportunity to rant, and potentially to gain a lot of attention if we’re creative and clever. Remember Dave Carroll, the guy who became famous and launched a new career after writing and posting online his performance of “United Breaks Guitars,” a song about how United Airlines abused his prized instrument? The threat of a rant gone viral scares the bejeebus out of many organizations.

But some companies are fighting back.

Enter the “Non-Disparagement Clause”

Before you decide to vent online, better check the fine print of any contracts to which you may have, how ever barely noticeably, agreed.

I haven’t done any surveying, but I suspect the approach the online retailer KlearGear.com has taken to combat online rants is becoming more and more common. Check this clause from KlearGear’s Terms of Sale and Use:

kleargear.com non-disparagement clause

Excerpt from KlearGear.com’s Terms of Sale and Use

When you buy anything from KlearGear.com, at some point in the checkout process you’ll be clicking a button that means you accept KlearGear.com’s Terms of Sale and Use, including the above Non-Disparagement Clause.

Doesn’t Matter Whether Your Beef Is Legit

Please note a key feature of this clause: whether the complaint you have with KlearGear.com is legitimate is irrelevant. Regardless of anything, when you buy from KlearGear you’re agreeing that you will not take “any action that negatively impacts KlearGear.com, its reputation, products, services, management or employees,” period. In short, you’re agreeing to forfeit your right to free speech on the Web (among other things), no matter what KlearGear.com does to you.

Obviously the Clause’s purpose is not, as it claims, to “ensure fair and honest public feedback”; it’s to suppress negative feedback.

 

What Happens If You Violate KlearGear.com’s Non-Disparagement Clause?

The Clause also spells out the consequences—to which you’re also agreeing when you buy and click your acceptance of KlearGear’s Terms of Sale and Use—should you squawk publicly about a problem you have with KlearGear: you’ll be billed $3,500 as a temporary placeholder for KlearGear’s litigation costs in suing you for violation of its sales contract with you, until those costs are fully known. And if you refuse to pay the $3,500? KlearGear.com says it will report the delinquent debt to the credit reporting agencies, which would then body slam your credit score.

Is KlearGear.com’s Non-Disparagement Ban Justified?

The Web makes it easy for any wacko to post whatever they like, whether or not valid. I’m quite sure loads of baseless and one-sides rants are posted, tweeted, and facebooked that unfairly disparage just about every company, product, and service on the planet. Apparently KlearGear’s had enough and decided to fight back. But does its Non-Disparagement Clause cross a line?

No one’s required to buy at KlearGear.com, right? If you don’t like its Terms of Sale and Use, you’ve got the right to tell KlearGear to stick it by shopping elsewhere. That’s what I would do. And as I recently wrote with respect to credit card agreements, not reading the fine print can come back to bite you.

Are Non-Disparagement Clauses Common These Days?

Have you run across a non-disparagement clause in any other business’ terms of sale? What do you think of KlearGear’s tactic?

Digiprove sealCopyright secured by Digiprove © 2014 Kurt Fischer
All original content on these pages is fingerprinted and certified by Digiprove